LABEL & SERVICES OVERVIEW 2025

Milk & Honey Records is the recorded music division of Milk & Honey Music + Sports + Ventures, the 21st-century hybrid entertainment management firm founded by Lucas Keller and based in Los Angeles, New York, Nashville, Dallas and London.

MILK & HONEY'S CORE BUSINESS

PRODUCER & SONGWRITER MANAGEMENT

Well-known for managing some of world's greatest storytellers, responsible for 1 billion+ albums sold.

ELECTRONIC MUSIC & TOURING

We represent and power global touring for world-renowned electronic music DJs.

SPORTS DIVISION

Official agency representation for 70 active players in the National Football League (NFL).

MUSIC SUPERVISION/SYNC

A leading provider of music for major movie studios, television networks, gaming companies, & advertising agencies.

MILK & HONEY CURRENT & CLASSIC HITS WITH WRITER PRODUCER CLIENTS

Alex Warren "Ordinary"

KPop Demon Hunters

Justin Bieber "SWAG II"

Justin Bieber "SWAG"

Doja Cat "Vie"

Charli xcx "BRAT"

Ed Sheeran "Play"

SZA & Kendrick Lamar "30 for 30"

Post Malone & Morgan Wallen "I Had Some Help"

Dua Lipa "Levitating"

Luis Fonsi & Justin Bieber"Despacito"

BTS "Butter"

REPRESENTING ENTERTAINERS, BEYOND THE SONGS

Travis Kelce

Tight End, Kansas City Chiefs

Courtland Sutton

Wide Receiver, Denver Bronco's

Paris Johnson Jr.

Offensive Tackle, Arizona Cardinals

Kamren Curl

Safety, Los Angeles Rams

Benny Benassi

Legendary Italian DJ/Producer

Oliver Heldens/HI-LO

Legendary Dutch DJ/Producer

WUKI

American DJ/Producer

Ian Asher

American DJ/Producer

in today's world

the music is the marketing

OUR APPROACH

Singles-Focused

  • Non-exclusive singles deals.
  • Rollout plans are most effective when releasing 3 to 5 singles consecutively over a 6 to 8-month period, giving enough time and momentum for proper storytelling that drives significant engagement, awareness, and streaming.

Consistency & Collaboration Are Key

  • Make artists and projects ubiquitous within DSPs, DJ networks, hyper-targeted fan groups, and industry VIPs via consistent releases, organic content, and optimized profiles.
  • Work collaboratively with artists and their teams to design and execute campaigns specific to their unique sound and personalities.

Content Driven

  • Create and execute practical, effective strategies for consistent content formats that are fun for our artists and not viewed as a chore.

Indie Agility with Major Support

  • Through our frontline deal with The Orchard/Sony, we offer the power of a major label with the agility of an independent.
  • Shift budgets and tactics in real-time to optimize every release, without delays or red tape.
  • Artists can focus on their creativity, knowing that distribution, marketing, rights management, and payments are handled at the highest professional standard.

Classic A&R and MArketing WITH DATA ANALYTICS FOCUS

  • We honor and respect old school music business talent development and marketing, while also harnessing the latest data-driven technologies, strategies, and tools to remain relevant and make data-driven decisions.

CREATOR-FRIENDLY ACROSS THE BOARD

  • Offering meaningful master royalty shares to songwriters for their valuable contributions.


OUR Services

The label is led by a core team of executives and specialized vendors with a proven track record driving hundreds of billions of streams and views across genres and global markets.

We offer a comprehensive suite of services focusing on cost effective strategies and tactics for rapid audience development, brand awareness, and streaming growth.

DSP Marketing

Pitching for Spotify & Apple Music playlist covers, billboards, and other bespoke DSP editorial features.

Pre-Save Campaigns

Hyper-targeted DJ and fan pre-save campaigns.

SoundCloud Reposting

Repost campaigns across a network of profiles with 20 million+ followers.

UGC Playlist Placements

Strategic placements on high-traffic, fan-owned playlists.

User-Generated Content Campaigns

Activation of trusted clippers to create viral short-form edits and meme content distributed across TikTok, Instagram, YouTube Shorts, and more.

Spotify-Centric Tactics

Leveraging Spotify's full suite of tools: Countdown Pages, Clips, Marquee, Showcase, Discovery Mode, Canvas, Artist Pick, and more.

Artist Content

Ongoing, organic short-form content tailored to each artist and their distinct fan-bases.

Social Media Campaigns

Digital creator-driven collaborations and campaigns.

LIVES, DJ Sets & POP UPS

Live streams, DJ sets, and pop-up events.

Industry Relationship Marketing

Engaging Milk & Honey's network to make projects top-of-mind with industry A-listers.

DJ Seeding & Specialized Radio

Targeted servicing to Milk & Honey's proprietary network of DJs and through third-party services.

Paid Media Support

Audience segment definition and hyper-targeted ad campaigns across relevant platforms.

Email Marketing & Community Building

Direct-to-fan engagement through personalized campaigns and community platforms to drive super-fandom.

Remixing

Commissioned remix packages leveraging Milk & Honey's global DJ/producer network.

Sync Licensing

Strategic pitching of tracks to film, television, advertising, and gaming via Milk & Honey Silo, our leading in-house music supervision firm.

Sample Clearances

Providing pre-approved samples for use in new works and assisting in clearance of sampled works by artists and producers.

VOcals, Songwriting, Collaborations & Production

Facilitating original songwriting and co-productions, providing pre-cleared vocals for use in new works, and production "finishing" services.

ALIGNMENT IS CRUCIAL: Input from THE ARTIST & TEAM

We put creators' aspirations above all else and tailor each release plan to meet their specific needs. To ensure alignment, our process begins with a discussion around long-term aspirations, creative vision, goals, and more.

1

Who ARE THE core fans YOU WANT TO REACH WITH YOUR NEW MATERIAL?

2

What’s the inspiration BEHIND THE NEW MATERIAL?

3

What’s the most important message you want the world to know about you right now?

4

What’s THE long-term vision FOR YOUR BRAND IDENTITY?

5

What venues, festivals, and shows do you want to play?

6

How does this SET OF RELEASES differ from past?

7

What do you hope listeners will feel when they hear the new MUSIc?

8

What’s changed in your creative process over time?

9

WHO ARE THE ARTISTS YOU'd MOST LIKE TO COLLABORATE WITH?

10

HOW COMFORTABLE/active ARE YOU in CREATING CONtent and posting across socials?

WHAT DOES SUCCESS LOOK LIKE FOR A MILK & HONEY RECORDS RELEASE?

Global UbiQUITY

  • Bolstering awareness for the release (s) and artists' brand, becoming ubiquitous across social platforms, DSPs, tastemaker circles, DJs, the broader music conversation, and global cultural zeitgeist.

Strategic Alignment

  • Fundamentally understanding and aligning with the artists' own vision and goals.

COMMUNITY BUILDING

  • Building active, loyal fanbases across DSPs, socials, and relevant community platforms.
  • Fostering genuine fan connections, nurturing a “tribe” that consistently amplifies messaging and drives organic commercial success.

Impactful Release PLANNING & EXECUTION

  • Executing frontline releases that land high-impact, global DSP playlist and editorial support.
  • Digital, social, and content marketing that is both data-driven and backed by human creativity and expertise.
  • Combining the best of new-school tactics (content virality, digital optimization, trendjacking) with tried-and-true music business essentials like collaborations, radio/DJ servicing, public relations, paid ads, remixes, live events, synch placements, brand partnerships, merch, and more.

STEADY CONTENT & Virality

  • Building an always-on content strategy and asset bank aimed at multi-platform virality.
  • Easy-lift content creation and marketing that is enjoyable and motivating for the artist.
  • Delivering real engagement, algorithmic momentum, and digital audience development via a diverse marketing mix.

DATA DRIVEN FOCUS

  • Real-time, data-led monitoring allowing us to make agile pivots to optimize results.

significant & Diversified Income

  • Significant recorded music revenue from DSP streaming, radio, synch, and other ancillary rights.

MORE About Milk & Honey Records

Milk & Honey Records is the newly launched recorded music division of Milk & Honey Music + Sports + Ventures, the entertainment management powerhouse founded by music industry manager veteran Lucas Keller.

Building on more than a decade of success representing the world’s top songwriters and producers, collectively responsible for over one billion albums sold, recent highlights include Finn Keane on Charli XCX’s Grammy-winning Brat album, Jackson Lee Morgan on Justin Bieber’s Swag and Swag II albums, Mags Duval on Alex Warren’s #1 global hit Ordinary, Y2K and Scribz Riley on Doja Cat’s Vie album, and David Hodges on Ed Sheeran’s 2025 single Camera, plus many more from Dua Lipa’s Levitating to Bieber’s Despacito and BTS' Butter.

The company also manages world-class DJs and touring talent including Wuki, Benny Benassi, Oliver Heldens, Chris Avantgarde, and Ian Asher, and represents top American NFL athletes like Travis Kelce (Chiefs), Courtland Sutton (Broncos), Kamren Curl (Rams), Mason Taylor (Jets) and 30 others in its sports division.

With Milk & Honey Records, the label has access to all of the services of the in house management team and brings the same artist friendly, innovative approach to artist development and release strategy, with a commitment to helping creators build sustainable careers doing what they love.

Head of Label, Dana Shayegan

Milk & Honey Records is led by Dana Shayegan, a music and media executive with over 20 years of experience. Recognized in Billboard's "Top 30 Under 30," he has held key roles at iHeartRadio and Studio71, where he built and managed a network of independent music-focused YouTube channels generating over 1 billion views per month.

He is the co-founder of Monk Music, a Caribbean and African music focused record label and artist service provider with a catalog of over 3,500 songs.

As an independent digital consultant he has managed Grammy-winning artists and projects with multiple RIAA platinum and gold certifications, including the award-winning, 2024 global smash hit "Santa" by Rvssian, Rauw Alejandro, and Ayra Starr, which garnered over 1 billion streams across platforms in one year.


Contact

dana@milkhoneyla.com


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